Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

Between stocks and real estate, most investors tend to stick to one type of investment or the other, depending on what they are comfortable with. But the only issues that should matter when considering an investment is what kind of “true” return on investment can I get verses what is my risk to earn that return. Hands down, real estate is far superior to stocks in terms of both high ROI and security.

Before we begin this discussion, it is important that I point out the major mistake made by just about every other writer who has ever written on this subject; in every comparison of stocks to real estate, either the Dow or S&P values are used as the basis of measuring stocks’ performance, however it is rarely mentioned that the Dow is a select sample group of only 30 stocks and that the original companies of the Dow are not the same as the present companies that make up the Dow Jones. Recently General Motors (GM), along with government bailed out Citigroup, were dropped from the Dow because they both fell below $5/share, and they were replaced by Cisco Systems ($20/share) and Travelers ($40/share). The real estate equivalent of this would be to choose a portfolio of properties in the beginning and then removing a poorly-performing shack from the collection and replacing it’s valuation with a stronger performing Trump Tower. Such a practice makes it impossible to truly measure the performance of the stock market, however it is clear that whatever gains can be measured are “slightly” inflated, if not completely overstated.

Now that we understand the shortcomings of prior comparative analyses, we will choose to use the S&P 500, despite the previous discussion, with the understanding that this provides a slight advantage to stocks, for we will show that real estate is still superior, even in a comparison favoring stocks. There is an abundance of circumstantial evidence all around us for this fact. The most significant and lucrative investment most people make is their primary residence. 85 to 90% of the wealthiest individuals in the world built and hold their wealth in real estate.

What specific ways does investing in apartments and rental properties help us multiply our money faster? There are 4 major ways:

Appreciation. This the gross increase in valuation of the asset. When the stock price increases to a higher value or likewise, when a house increases in value, appreciation is the profit from this change in valuation. Of course, a decrease in value is also possible in both types of assets, and the result of this is negative appreciation. This is the aspect that is most often focused on by previous comparisons. However, despite being the most important income with investing in stocks, appreciation is the least important of the ways of making money in real estate. Individuals who focus on appreciation in real estate are not investors, but speculators, many of whom were the hardest hit because of the burst of the housing bubble.
Depreciation. This refers to an estimation of the “loss” of valuation of investment real estate as a result of deterioration or obsolescence. The wear and tear is not tabulated from a list of specific damages, but rather takes the cost of the asset and spreads this cost over the legally estimated useful “lifetime” of the asset, 27.5 years in the case of residential property. When running your real estate investing as a business, this tax deduction can be huge, along with tax-deductable expenses, in offsetting income and legally decreasing your tax liability. There is no equivalent to this in offsetting capital gains from stock income.
Amortization. This refers to the building of equity in a property as the mortgage on it is paid off over time. This is another way of expressing the advantage of leverage in investing in real estate-the ability to buy an asset with only 3 to 25% of the purchase price and pay the rest off over time, preferably using the asset’s own income, is unheard of in the world of stocks.
Cash Flow. This has to be the sweetest money from your real estate investment; after all expenses, this is what is left over to go straight into your hip pocket. This is analogous to stock dividends, however the company in which you hold stock has the ultimate decision as to whether they will offer you a dividend, and they can change this decision without consulting minor stockholders. A properly structured real estate investment will provide positive cash flow FOREVER. And, again, if you run your investment as a business, this passive income will not be subject to self-employment tax.
About the only clear advantage that stocks have demonstrated over real estate is the relatively greater liquidity that is provided by having a ready market of buyers. However, the knowledgeable and experienced real estate investor understands this, and the investor builds a list of buyers and recruits real estate agents and brokers onto his or her team for this very reason. Even in a tough market, as exists today, investors are able to move property and maintain liquidity.
In addition, the clear and widely acknowledged advantage that real estate investments have over stocks-the ability to leverage your money and credit to buy the asset and the tax advantages and other streams of income benefiting owners of rental properties-are often greatly underestimated and understated. The accumulated tax savings and other hidden income streams when added up is a more than significant amount of money; all the annual tax write-offs translates into more money to leverage and reinvest into more income-producing real estate, and this cycle of reinvesting is the process that will multiply your investment money at a rate that the best stock can never hope to keep up with.

S Koonopakarn is the CEO and Cofounder of Saintly Assistance Financing & Equities Group, LLC, an Atlanta-based investing and consulting company that specializes in real estate and retirement investments. He has the investment plan that will get you back on track to an early retirement without depending on Social Security and without sacrificing lifestyle.

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.